Indirect approach is suitable for writing such letters. The main purpose of persuasive letters is to motivate the reader for desired action, to overcome his mental resistance and to build goodwill. Have to persuade their customers to buy products, fund raising agencies have to convince the donors about the emerging need of fund, Job seekers have to convince the authorities about their In the present era of competition, persuasion skill has assumed great importance. Such letters include proposals and recommendations, job application letter, circular letter, sales letter etc. These letters are written in indirect way to persuade the reader for particular action. (3) Persuasive Letters: Persuasive letters are written the reader is not ready to comply with the request. In the first part same favorable news or statement should be given and then bad news is given with explanation lf necessary and possible, reasons for rejections should also be given. Negative message it aims to attain the positive attitude of the reader. Writing these letters are difficult because along with. (vi) Information regarding the returning off acuity goods.įor writing such letters, indirect approach is considered better so that it may cause minimum frustration to the receiver. (iv) Negative as easement of demonstration. (iii) Declaration? Fun pleasant policies for the consumers. (ii) To reject an application or request, Following matter may be included in the bad new letters: These are the letters which are expected to displease or disagree the receiver. The purpose of writing such letters is to convey the negative message in a manner acceptable to the readerĪnd to avoid reader’s negative reaction.
(2) Bad New Letters: Bad News Letter are written to convey the negative information. Good news letters are easiest to write as they convey the information which is readily accepted by the reader. These letters are very common in business affairs and most of the business letters are good news letters. (vi) Selection letters for providing job.
(ii) Information regarding the acceptance of credit. (i) Information regarding the acceptance of an order. Following information’s are included in the good news letters: Thus a good news letter is a letter which conveys a positive message to the reader. Reaction of receiver, business letters can be classified as follows (1) Good New Letters : Good news letters are written to convey the pleasant news to the reader. On the basis of the purpose of message, nature of message and expected According to the need and changes in business situations and circumstances, business letters may be of many types. What are the different types of business letters? Explain in brief the important types of business letters.Īns.
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